The Investment Essentials Campaign is based around six principals that are key to successful investing. For this campaign I created a visual identity that leaned heavily into the modularity of this concept. I created a mark based on architectural support to represent the all the “essentials” of investing and designated a specific section of the mark to each category in the campaign. Each essential had a color chosen from our corporate brand guide which was used on print pieces and the campaign site for an easy visual indicator of the content.
The modular visuals were carried over into web and email, with icons surrounded by a hexagonal pattern, an infographic-style email blast, and in a brief animation featured at the top of the landing page.
Winner of the 2017 MFEA Star Award in the Medium Asset Advisor Services Category.
The Readiness Campaign started as a Retirement-centric initiative, and eventually grew to include 3 staples of preparing for the future: Retirement, Taxes, and Wealth. The building blocks language was the jumping off point for the blueprint theme which lent itself incredibly well to application on Social Media, and was particularly striking as a pattern inside a tri-pocket folder which holds all print assets for this campaign.
I also developed a brief motion graphic for use on the campaign-specific landing page, and the three icons for each category served as a recognizable visual stamp across all platforms.
Infographics created from data collected by AMG Funds about Millennials & Millionaires. I wanted to ensure these pieces complimented each other despite the fact that their subjects were so different. From the infographics I created alternate layouts for use in printed collateral & across digital platforms.
I couldn’t have asked for a better client than Triangle Community Center. I was so excited to work with a group that gives back to local communities, and is passionate about something so important to my life. Plus, getting to use rainbows in a design is always exciting!
The items I created were mostly for use on the Center's facebook page and website, but also included a few printed flyers and a cover for their Pride Guide detailing all the Pride related events happening that year.
Finding a font with a really great "P" was key for the logo. I created a rainbow word cloud for the teaser of "Bringing Pride Back", and each word in the cloud can replace the word "Pride" in the sentence.
The visual simplicity of the TCC logo was inspiration for this entire Pride initiative, and carries over through all collateral.
A brief motion graphic utilizing imagery from an investors survey. (Data for illustrative purposes only)
Various posters for productions put on by Shoestring Theatre Company based in West Haven, CT.
These are the pieces for the soft launch of Triangle Community Center's Visionary Party. Each year this party is the largest event put on by the Center, and we wanted to refine the look of this year's event as it helps fund a large portion of what the center does.
Concepts can be seen over at the blog.
As a Women's Studies minor in college I was honored to be asked to help create these designs. I based the first mark in the graphic on the Chinese character for "woman", and wanted to represent the strong focus of the conference on Eco-Feminism by transitioning that initial mark into a leaf-like shape.
Art created during my time freelancing in the Vineyard Vines custom design department. This job was exciting because we'd get information about what the company wanted on their tie/belt/etc. and either use assets that were sent to us, or have to illustrate our own.
We really tried to think outside the cube on this one. The traditional cube wraps gave us a lot more space to work with, but we wanted to change the silhouette.This was also the first time that vitrine toppers were utilized, featuring information about the product for parents above the children's play zone. Loved everything about this from concepting the toppers, working out the kinks, and finally seeing them in place in-store.
Disney Princess featuring a split display featuring Rapunzel & Cinderella. Background graphic featured version where the fireworks would be illuminated with small LEDs.
Geoffrey Miller//Graphic Designer
Flyer for Twist events hosted by the Triangle Community Center and Luke J. Zapata.